I have news for you: if you’re in sales, you are a teacher and your customers are your classroom. While there are many ways one can interpret that statement, let me clarify what I mean and I think you’ll agree.
ORIGINAL SOURCE
As salespeople a lot of times we have a group of varied group of customers. They run the gamut—and in many ways they’re like a classroom of children with us having to sit at the head of the classroom as the teacher.
You have your A students (customers): they play by the rules, they support you, they’re the best of the best and you always wish you had more like them.
You have your B students (customers): they aren’t perhaps as big as the A’s, but they’re great. They pay their bills on time, generally are easily satisfied and can be depended on to understand if a mistake is made.