It seems paradoxical - the more you give, the more people are willing to pay for their services - but it's true. This exact approach worked quickly and effectively for me for years. The key is that it must be good and of great interest to your target audience. This reinforces the confidence of the people who always know your stuff and that can be counted for the long-term value. People will soon realize that if you're willing to give much valuable experience, think about how great solutions that will pay!
So how to share your experience with your target audience? Through writing and speaking. And it starts with being able to get his ideas on paper in a way that draws attention of your audience and compels them to action.
If the idea of writing an article or giving a speech feels overwhelming, stay with me. I'll show you how easy it can be if you follow a basic formula that works all the time.
The formula for success
We all looked at a blank page, with a loss of words or ideas ... and wondered how in the world to write the article, proposal, report or presentation is due today ... with the deadline looming and no inspiration in sight. It's the worst feeling and highlights the procrastinator in us all.
The next time you clean your desk rather than being forced to sit and write something, try this easy approach:
1) Think about a short list of things that their customers struggle with. What issues do you drive? Why are they willing to pay good money for their services. Remember, it is about you - it is about them, their pain and their needs. This is now the list of topics for articles and talks.
2) Choose one topic and answer the following questions:
• What is the problem?
• What is the missed opportunity?
• Why is it important to address?
• What will happen if you ignore?
• What is your solution?
• What suggestions do you have for implementing your solution?
• What kind of example can be used to illustrate his point?
3) Write your answers to these questions and not worry about how the flow or you're using good grammar. Just get your ideas on paper (or computer). Note that for now, has at least one written page. Pat yourself on the back and move on.
4) Go back and clean up what you've written, adding an attractive title and some headlines of breaking the text, keep your paragraphs short, add some bullets or numbers to guide the eye. Perhaps add references or a diagram. One step back and review what you've done. For now, you have a story!
5) Make a couple of trusted colleagues, clients or friends about your project - in fact do this because it helps! It is also a great confidence booster and low risk to share their writing with a small audience first.
6) Place your new article on its website, the offer is sent as a follow up to networking, to send your existing customers, used as a basis for talks reserved for (more on the form of a newsletter in the future). .. Whatever you do, do not let him eat. Use it as a way to share their experience.
For more tips on how to share their experience through writing, keep reading ...
Taking a page from Twyla Tharp's new book, The Creative Habit, this prolific dancer and choreographer shares her tips to go from procrastination to creativity, regularly and with ease. Applying these ideas to your writing and notice the difference ...
1) Establish a creative environment is a habit. Creativity is not limited to happen, is a disciplined skill that can be learned. Creativity is not a mystic, elusive gift that is only accessible for artists. Everyone can develop it. Setting the right conditions and it finally starts-in. For me it is the act of planning to clean my mind daily to make room for the ideas flow. For you, it might entertain in your garden or a walk. Whatever it is, do it daily and be disciplined about it.
2) Use a system of organizing their ideas. In the course of a month, I find articles, quotes, websites, books, pictures, experiences and conversations ... all inspire me for a future article or talk. I capture in folders marked by theme or big idea. When I'm ready to start writing, I draw on this collection of resources to inspire and guide my thinking. Twyla Tharp uses a table for each new project. You can find a folder in the best mixed bag. What works for you, the mere fact fill the container label and demonstrates its commitment to the idea.
3) Scratch. The scratch is about finding inspiration to fill the container. I scratch when I flip through copies of Fast Company and Inc. Magazine or browsing my favorite bookstore (where I found the book Tharp!). Zero while networking with other professionals and ask what they're working or stuck in your business. This is about where you get your ideas ... that is paramount, and you never know what inspires you.
4) Be careful with these fatal errors: excessive reliance on others, hoping or expecting perfection, thought, feeling obliged to finish what you started, and work with the wrong materials. Any of them will undermine your best efforts. If you're stuck, look at each one of these to see if they are holding you back.
5) Find the spine. It is an idea of its strong support point to start. The backbone of this bulletin, for example, is that writing is a basic skill of effective marketing. Related to it is finding inspiration in the book of Twyla's.
6) Master your skill. You must master the fundamental skills of your creative domain, then create their creativity on the solid basis of these abilities. Can not write or speak effectively about their profession if they have not mastered what they bring to the table to begin.
7) Know the difference between a rut and a block. Writer's block is when it is closed and the tank is empty. In that case, just do something - anything - to change the patterns in your brain (walking, singing, going outdoors, do some yoga, hug your dog ... you get the idea). The rail is more like a false start. This happens when you are using a bad idea, wrong time, or you're sticking with old methods do not work. Exit routine questioning everything but their ability to get out.
8) Fail often in private. This includes projects that are thrown out, early versions, shared with trusted colleagues, evidence of its message, while networking ( "What is your impression ...?"). Then to find out what is wrong (it's the idea: Your time: A matter of skill? Trial? Nerve?) And senior management before going public.
9) Believe in the long term. Sharing his experience through writing will not be easy at night. It takes discipline to create a habit that ultimately builds the skill. Believe me, it is well worth it.
I found that a public commitment (ie, subscribers to this newsletter, due out the first Wednesday of each month) creates the right kind of pressure to motivate me to take a disciplined approach to writing. Enough to write a good piece a month is possible and common for the public will not forget you. Before you know it, you'll have a solid repertoire of articles and speeches to draw from their marketing arsenal.
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